A Grim Reaper who hangs out on beaches is Instagram’s latest star – with almost 100k followers

IT takes all sorts to become an Instagram star these days.

The latest social media celebrity is one of the weirdest yet though – the grim reaper.

The latest Instagram star is one of the weirdest yet - the grim reaper
The latest Instagram star is one of the weirdest yet – the grim reaper

Swim Reaper

The black-cloaked character of death has been taken on by Water Safety New Zealand to warn people about the risk of drowning in the run-up to summer.

Known as the “Swim Reaper” on Instagram,  the character can be seen carrying a surfboard, playing volleyball, and even acting as a lifeguard in darkly funny holiday snaps.

The campaign was set up by Water Safety New Zealand, based in Wellington, as a way to target at-risk young men, aged 15 to 30.

Despite only making up 14 per cent of the population, young men account for around a third of all fatal incidents annually in New Zealand.

The black-cloaked character of death has been taken on by Water Safety New Zealand to warn people about the risk of drowning in
The black-cloaked character of death has been taken on by Water Safety New Zealand to warn people about the risk of drowning in

Swim Reaper

What started as a small national campaign has gained worldwide attention though – with the account attracting more than 94,000 followers.

The tagline for social channel is “Swim dumb and you’re done” — and it hopes to engage more young men in its message than traditional methods.

Jonty Mills, CEO of Water Safety New Zealand, said: “A lot of these drownings [of young men] are what we would describe as preventable fatalities.

“Lives would be saved if young males simply made smarter decisions around water.”

The character is known as the 'Swim Reaper' on Instagram
The character is known as the ‘Swim Reaper’ on Instagram
The Swim Reaper is warning people about the risk of drowning in the run-up to summer
The Swim Reaper is warning people about the risk of drowning in the run-up to summer

Swim Reaper

The character can be seen carrying a surfboard, playing volleyball, and even acting as a lifeguard in darkly funny holiday snaps
The character can be seen carrying a surfboard, playing volleyball, and even acting as a lifeguard in darkly funny holiday snaps

Swim Reaper

He continued: “However, this audience can react badly to being told what to do – it is a struggle to get positive safety messages through to them.

“Through the Swim Reaper’s dark humour, he illustrates the deadly consequences of making bad decisions around water.”

The campaign was set up by Water Safety New Zealand, based in Wellington
The campaign was set up by Water Safety New Zealand, based in Wellington

Swim Reaper

Young men account for around a third of all fatal drowning incidents annually in New Zealand
Young men account for around a third of all fatal drowning incidents annually in New Zealand

Swim Reaper

What started as a small national campaign has gained worldwide attention - with the account attracting more than 94,000 followers
What started as a small national campaign has gained worldwide attention – with the account attracting more than 94,000 followers

Swim Reaper

Through the Swim Reaper's dark humour, he illustrates the deadly consequences of making bad decisions around water
Through the Swim Reaper’s dark humour, he illustrates the deadly consequences of making bad decisions around water

Swim Reaper



Source: thesun
A Grim Reaper who hangs out on beaches is Instagram’s latest star – with almost 100k followers